Creative Director | Copywriter
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GO NY GO

 GO NY GO: This year was the year to update a classic. The iconic song is one of the crown jewels of the Knicks brand. We kicked around the idea of refreshing the song for a few years, but felt the team needed to be consistently competitive over a few seasons and worthy of it’s own version of the song. In effort to connect this team to the beloved Knicks teams of the past, but to also elevate this era of Knicks basketball.