7th Ave. Takeover: Knicks fans are famous for taking over 7th ave. during the playoffs. We took it to the next level this playoffs, working with the city to change every “jersey number” street to a Knicks-named street.
The signs went viral, first with enthusiamsm, then as the potential jinx for why the Knicks lost. Comes with the territory.
Some Press:
https://www.espn.com/nba/story/_/id/45255966/new-york-city-new-york-knicks-street-names-jalen-brunson-karl-anthony-towns
https://www.si.com/nba/knicks/news/nyc-honors-new-york-knicks-street-signs
https://www.amny.com/sports/knicks-nyc-streets-renamed-5-21-25/
https://bleacherreport.com/articles/25198241-nyc-temporarily-renames-streets-after-knicks-players-ahead-2025-ecf-vs-pacers
https://www.nydailynews.com/2025/05/21/jalen-brunson-boulevard-nyc-street-signs-renamed-knicks-ecf-pacers/
https://nypost.com/2025/05/21/sports/nyc-streets-named-after-knicks-players-to-celebrate-teams-epic-playoff-run/
https://www.timeout.com/newyork/news/these-nyc-streets-were-just-renamed-for-famous-knicks-players-052225
https://www.timeout.com/newyork/news/these-nyc-streets-were-just-renamed-for-famous-knicks-players-052225
https://www.6sqft.com/manhattan-streets-renamed-after-new-york-knicks-players-for-playoff-run/
https://patch.com/new-york/new-york-city/nyc-streets-co-named-knicks-players-ahead-ecf-game-1
https://www.cbssports.com/nba/news/look-new-york-city-temporarily-names-streets-after-knicks-players-to-celebrate-run-through-nba-
https://www.newsday.com/sports/basketball/knicks/knicks-nyc-street-names-jstj2jmy
https://hoodline.com/2025/05/manhattan-streets-honor-new-york-knicks-players-amidst-eastern-conference-finals-run/
https://www.foxnews.com/sports/new-york-city-temporarily-co-names-city-streets-after-knicks-players-during-playoff-run
https://sny.tv/articles/knicks-players-honored-nyc-street-names
https://www.si.com/nba/new-york-city-renames-streets-after-knicks-players-eastern-conference-finals
https://thehill.com/homenews/state-watch/5312577-adams-co-names-nyc-streets-after-knicks-players/
https://www.outkick.com/sports/nyc-names-streets-knicks-players-playoff-run-lame