Signature Moments: Scripts I wrote to elevate signature Knicks moments off the court.
A NEW CAPTAIN IN NEW YORK: When the Knicks named Jalen Brunson team captain, we created a week long rollout program to elevate the moment. The work included a custom logo, a message from New York Captains, and highlight packages. The main piece of the program was a short film Just Be Jalen - a message from Knicks legend and former captain Patrick Ewing. Ewing has known Jalen since he was a kid, when Ewing and Jalen’s father were teammates on the Knicks- this allowed us to tell the story of Jalen’s basketball life with sincerity and authenticity.
Melo HOF: Celebrating Carmelo Anthony’s induction to the Basketball Hall of Fame.
Homecoming Weekend: Following the success of “Alumni Row” in the playoffs, we put together the first ever Knicks Homecoming Weekend. There was no anniversary to celebrate, no championship team reunion, no jersey being raised to the rafters - it was simply a celebration of that timeless sentiment - Once a Knick, Always a Knick. This video played before the ceremony.
Clyde’s 80th: To launch our season-long celebration of Clyde’s 80th birthday, I endeavored to write a script worthy of the wordy man himself.