Here are some highlights from various social campaigns I’ve worked on over the years.
#FreeKicksForBud
During the NWSL Challenge Cup, we offered the chance for fans to win free beer for a year, and a player meet & greet if they tweeted #FreeKicksForBud during every free kick. Competing against the return of basketball, a wild final day of the premier league, our hashtag trended throughout the game. We also created an in-game integration that alerted viewers of the contest during each free kick.
#TunnelNotTonnel: We rallied behind a Twitter user’s cause to change the misplaced Christmas decorations on the Holland Tunnel - and it worked.
RECOGNITION
Shorty Awards Real-Time Response: Finalist
Call-to-Action: WINNER / Gold
The Webby Awards Real-Time Response: Finalist
Real-Time Response Campaign: Finalist
Crown Royal: During the NFL season, we put a fresh spin on cocktail recipe videos.
Crown Royal: A cocktail for every playoff game. Here’s a few of the videos.
UNTUCKit: WHY did they make these shirts?
NOOSA: Can’t decide which flavor? Have both.