Pepsi Predictions: To drive engagement during the Super Bowl, we created the Pepsi Predictions game on Twitter. While we couldn’t officially build a prop bet game, we could, on the other hand, create a prediction game where the prizes were props from the halftime show. Sneaky. I know.
The game helped Pepsi claim over 46% share of social voice during the Super Bowl.
LINK: PEPSI PREDICTIONS
Here are a few screenshots of the experience:
