BritDoc Impact Awards Billboard

The BritDoc Impact Awards recognize documentaries that made the greatest impact on society following their release.
With budget just big enough for one piece of OOH, they asked us to make a Times Square billboard to announce the winners of these standout films. But we decided there was a more compelling, and "impactful" location to place the billboard.
We took a cue from these films that gave a voice to the voiceless, and put up a "loud" billboard alongside a highway in the Nevada desert.